• From a corporate perspective, how do software creation and support organizations address an enterprise's existing business model? That is, how does a successful enterprise embrace software products and services to preserve or improve its competitiveness?
• How does an enterprise whose primary focus is software (components, applications, and services) find a successful business model?
• From a software engineering perspective, what architectures and support strategies yield products and services that enhance an enterprise's business model?
• Which products and services appeal to clients?
• Which clients are willing to pay for licenses, maintenance, updates, customization, and other services?
• Which models are most likely to feel the impact of national or global economic shifts?
• Which models can scale up or down to meet different clients' needs?
• How much skill is needed to sell and support the products and services; how often will that skill required updating; and at what cost?
The Chevrolet Volt plug-in hybrid uses about 10 million lines of computer code to shunt power seamlessly among the car's battery pack, power inverter, drive motor, gas engine, generator and other subsystems. By comparison, Boeing's new 787 Dreamliner relies on a mere eight million lines of code. Automakers therefore view leadership in control software as strategically vital, said Eric Fedewa, head of powertrain forecasting at IHS Automotive, a consulting firm based in Englewood, Colo. 5
JOHN FAVARO is a senior consultant at Intecs, where he is deputy director of research. His current interests include value-based management of IT and strategic positioning of software enterprises. Favaro has an MS in computer science from the University of California, Berkeley. Contact him at firstname.lastname@example.org.
SHARI LAWRENCE PFLEEGER is director of research for Dartmouth University's Institute for Information Infrastructure Protection, a consortium of 27 major universities, national laboratories, and nonprofi t research centers. Her research interests include cybersecurity, technology transfer, and risk management. Pfl eeger has a PhD in information technology and engineering from George Mason University. Contact her at pfl email@example.com.