Big Island, Hawaii
Jan. 3, 2005 to Jan. 6, 2005
Joseph B. Walther , Cornell University
Ulla Bunz , Rutgers University
Natalia N. Bazarova , Cornell University
Concerns about virtual groups include how members develop trust and liking for partners. Previous studies have explored behavioral variables leading to subjectively-experienced trust and/or liking, or trusting behaviors that are associated with group productivity. Drawing on practices described elsewhere and deriving principles from social information processing theory of computer-mediated communication, this research identified a set of communication rules for virtual groups. A quasi-experimental procedure promoted variance in rule following behavior, allowing assessment of rules in an inter-university course. Six rules were assessed through self-reported measures, and results reveal correlations between each rule and trust and liking. Less consistent are the relationships between rule-following and actual performance. Results suggest that either a powerful set of rules has been identified, or that rule-following per se reduces uncertainty and enhances trust in distributed work teams.
Joseph B. Walther, Ulla Bunz, Natalia N. Bazarova, "The Rules of Virtual Groups", HICSS, 2005, 2014 47th Hawaii International Conference on System Sciences, 2014 47th Hawaii International Conference on System Sciences 2005, pp. 51b, doi:10.1109/HICSS.2005.617