Lian Yan, Richard H. Wolniewicz, Robert Dodier,
"Predicting Customer Behavior in Telecommunications,"
IEEE Intelligent Systems, vol. 19, no. 2, pp. 50-58, March/April, 2004.
BibTex
x
@article{
10.1109/MIS.2004.1274911, author = {Lian Yan and Richard H. Wolniewicz and Robert Dodier}, title = {Predicting Customer Behavior in Telecommunications}, journal ={IEEE Intelligent Systems}, volume = {19}, number = {2}, issn = {1541-1672}, year = {2004}, pages = {50-58}, doi = {http://doi.ieeecomputersociety.org/10.1109/MIS.2004.1274911}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, }
RefWorks Procite/RefMan/Endnote
x
TY - MGZN JO - IEEE Intelligent Systems TI - Predicting Customer Behavior in Telecommunications IS - 2 SN - 1541-1672 SP50 EP58 EPD - 50-58 A1 - Lian Yan, A1 - Richard H. Wolniewicz, A1 - Robert Dodier, PY - 2004 KW - customer behavior prediction KW - data preparation KW - data cleaning KW - data reduction KW - data representation KW - decision network KW - ROC curve KW - imbalanced data KW - calibration VL - 19 JA - IEEE Intelligent Systems ER -
Predicting customer behavior helps service providers build customer loyalty and maximize profitability. For the success of a project, data preparation is often a critical part of the predictive algorithm.
Index Terms:
customer behavior prediction, data preparation, data cleaning, data reduction, data representation, decision network, ROC curve, imbalanced data, calibration
Citation:
Lian Yan, Richard H. Wolniewicz, Robert Dodier, "Predicting Customer Behavior in Telecommunications," IEEE Intelligent Systems, vol. 19, no. 2, pp. 50-58, Mar./Apr. 2004, doi:10.1109/MIS.2004.1274911
PURCHASE ARTICLE: $19
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