This article presents the results of a 2002 survey on industry adoption of software review technologies. The study offers two important insights. First, many responding companies take advantage of reviews for various purposes, including early defect detection, monitoring and controlling quality, and better communication within the development team. Second, many companies use reviews unsystematically, with a mismatch between the expected outcome and the review implementation. So, although review ideas have reached software practitioners, their full potential is seldom exploited.