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Representing and Simulating Consumers' Behavior in an Information Sensitive Market Place
New York City, New York, USA July 19-July 23
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/AAMAS.2004.10197Third International Joint Conference ...
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Filippo Neri, University of Piemonte Orientale
An agent based tool for analysing markets behaviour under several rate of information diffusion is described. This methodology allows for the study of tradeoffs among several variables of information like product advertisement efforts, consumers? memory span, and passing word among friends in determining market shares. Insights gained by using this approach on an hypothetical economy are reported.
Citation:
Filippo Neri, "Representing and Simulating Consumers' Behavior in an Information Sensitive Market Place," aamas, vol. 3, pp.1448-1449, Third International Joint Conference on Autonomous Agents and Multiagent Systems - Volume 3 (AAMAS'04), 2004
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