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Object-Orientation: A New Perspective on Strategy
Buffalo, New York April 27-April 29
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/AIWORC.2000.843269Academia/Industry Working Conference ...
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Richard T. Watson, George M. Zinkhan, Leyland F. Pitt, "Object-Orientation: A New Perspective on Strategy," Research Challenges, Academia/Industry Working Conference on, pp. 35, Academia/Industry Working Conference on Research Challenges (AIWORC'00), 2000.
 
 
BibTex
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@article{ 10.1109/AIWORC.2000.843269,
author = {Richard T. Watson and George M. Zinkhan and Leyland F. Pitt},
title = {Object-Orientation: A New Perspective on Strategy},
journal ={Research Challenges, Academia/Industry Working Conference on},
volume = {0},
year = {2000},
isbn = {0-7695-0628-3},
pages = {35},
doi = {http://doi.ieeecomputersociety.org/10.1109/AIWORC.2000.843269},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
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TY - CONF
JO - Research Challenges, Academia/Industry Working Conference on
TI - Object-Orientation: A New Perspective on Strategy
SN - 0-7695-0628-3
SP
EP
A1 - Richard T. Watson,
A1 - George M. Zinkhan,
A1 - Leyland F. Pitt,
PY - 2000
VL - 0
JA - Research Challenges, Academia/Industry Working Conference on
ER -
 
Richard T. Watson, University of Georgia
George M. Zinkhan, University of Georgia
Leyland F. Pitt, Curtin University of Technology
Evolving trends in the economy have stimulated thinking about emerging organizational forms. This article introduces the notion that the computer science tenets of object-orientation (OO) can be used to design organizations. A case study of Amazon.com is used to illustrate the application of OO concepts to business strategy.
Citation:
Richard T. Watson, George M. Zinkhan, Leyland F. Pitt, "Object-Orientation: A New Perspective on Strategy," aiworc, pp.35, Academia/Industry Working Conference on Research Challenges (AIWORC'00), 2000
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