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Assisting Seller Pricing Strategy Selection for Electronic Auctions
San Diego, California July 06-July 09
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/ICECT.2004.13197142004 IEEE International Conference on ...
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Jia Zhang, Ning Zhang, Jen-Yao Chung, "Assisting Seller Pricing Strategy Selection for Electronic Auctions," E-Commerce Technology, IEEE International Conference on, pp. 27-33, 2004 IEEE International Conference on E-Commerce Technology (CEC'04), 2004.
 
 
BibTex
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@article{ 10.1109/ICECT.2004.1319714,
author = {Jia Zhang and Ning Zhang and Jen-Yao Chung},
title = {Assisting Seller Pricing Strategy Selection for Electronic Auctions},
journal ={E-Commerce Technology, IEEE International Conference on},
volume = {0},
year = {2004},
isbn = {0-7695-2098-7},
pages = {27-33},
doi = {http://doi.ieeecomputersociety.org/10.1109/ICECT.2004.1319714},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - CONF
JO - E-Commerce Technology, IEEE International Conference on
TI - Assisting Seller Pricing Strategy Selection for Electronic Auctions
SN - 0-7695-2098-7
SP27
EP33
A1 - Jia Zhang,
A1 - Ning Zhang,
A1 - Jen-Yao Chung,
PY - 2004
KW - null
VL - 0
JA - E-Commerce Technology, IEEE International Conference on
ER -
 
Jia Zhang, Northern Illinois University
Ning Zhang, Cornell University
Jen-Yao Chung, IBM T.J. Watson Research
This research examines sellers? pricing strategy oriented to bidders? risk preferences, within the context of an electronic auction. A business model is then proposed to predict the probability of potential bidders? risk preference, which sellers can consider to set pricing strategy to maximize their profits. A tailored intelligent auction registry engine is constructed based upon an initial version of our business model. Because the eXtensible Markup Language (XML)-based Simple Object Access Protocol (SOAP) is utilized to support interactions with other resources, our engine is decoupled from the underlying technology choices; therefore, it can be deployed to different platforms.
Citation:
Jia Zhang, Ning Zhang, Jen-Yao Chung, "Assisting Seller Pricing Strategy Selection for Electronic Auctions," cec, pp.27-33, 2004 IEEE International Conference on E-Commerce Technology (CEC'04), 2004
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