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Determining the Factors Which Engender Customer Trust in Business-to-Consumer (B2C) Electronic Commerce
San Diego, California July 06-July 09
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/ICECT.2004.13197452004 IEEE International Conference on ...
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Fahim Akhter, Dave Hobbs, Zakaria Maamar, "Determining the Factors Which Engender Customer Trust in Business-to-Consumer (B2C) Electronic Commerce," E-Commerce Technology, IEEE International Conference on, pp. 291-294, 2004 IEEE International Conference on E-Commerce Technology (CEC'04), 2004.
 
 
BibTex
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@article{ 10.1109/ICECT.2004.1319745,
author = {Fahim Akhter and Dave Hobbs and Zakaria Maamar},
title = {Determining the Factors Which Engender Customer Trust in Business-to-Consumer (B2C) Electronic Commerce},
journal ={E-Commerce Technology, IEEE International Conference on},
volume = {0},
year = {2004},
isbn = {0-7695-2098-7},
pages = {291-294},
doi = {http://doi.ieeecomputersociety.org/10.1109/ICECT.2004.1319745},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
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TY - CONF
JO - E-Commerce Technology, IEEE International Conference on
TI - Determining the Factors Which Engender Customer Trust in Business-to-Consumer (B2C) Electronic Commerce
SN - 0-7695-2098-7
SP291
EP294
A1 - Fahim Akhter,
A1 - Dave Hobbs,
A1 - Zakaria Maamar,
PY - 2004
KW - null
VL - 0
JA - E-Commerce Technology, IEEE International Conference on
ER -
 
Fahim Akhter, Zayed University
Dave Hobbs, University of Bradford
Zakaria Maamar, Zayed University
This paper presents a study that focuses on the initial trust that is developed even before the occurrence of the first transaction between a consumer and an online company. The study reveals how initial trust is formed without any previous experience by interacting with the Web site interface. This study analyzes how important it is for the Web site to have a trusted interface to keep the customer interested in their business. The study tests the premise that "consumer initial trust is positively related to a trust inducing user interface" and investigates what other features are important in assessing whether or not purchase.
Citation:
Fahim Akhter, Dave Hobbs, Zakaria Maamar, "Determining the Factors Which Engender Customer Trust in Business-to-Consumer (B2C) Electronic Commerce," cec, pp.291-294, 2004 IEEE International Conference on E-Commerce Technology (CEC'04), 2004
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