Media processing system-on-chips (SoCs) mainly consist of audio encoding/decoding (e.g. AC-3, MP3), video encoding/decoding (e.g. H263, MPEG-2) and video pixel processing functions (e.g. de-interlacing, noise reduction). Video pixel processing functions have very high computational demands, as they require a large amount of computations on large amount of data (note that the data are pixels of completely decoded pictures). In this paper, we focus on video pixel processing functions. Usually, these functions are implemented in dedicated hardware. However, flexibility (by means of programmability or reconfigurability) is needed to introduce the latest innovative algorithms, to allow differentiation of products, and to allow bug fixing after fabricating chips. It is impossible to fulfill the computational requirements of these functions by current programmable media processors. To achieve efficient implementations for flexible solutions, we will study, in this paper, the application characteristics of some representative video pixel processing functions. The characteristics considered are granularity of operations, amount and kind of data accesses and degree of parallelism present in these functions. We observe that from computational granularity point of view many functions can be expressed in terms of kernels e.g. Median3 (i.e. median of three values), finite impulse response (FIR) filters, table lookups (LUT) etc. that are coarser grain than ALU, Mult, MAC, etc. Regarding the kind of data accesses, we categorize these functions as regular, regular with some data rearrangement and irregular data access patterns. Furthermore, the degree of parallelism present in these functions is expressed in terms of data level parallelism (DLP) and instruction/operation level parallelism (ILP). We show with an example that these properties can be exploited to make specialized programmable processors.