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Integrating the 4 P?s of Creativity in an IS Project: An Ethnographic Example from Hewlett-Packard
Maui, Hawaii January 03-January 06
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/HICSS.1997.66161830th Hawaii International Conference ...
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Lexis F. Higgins, College of Business, University of Colorado, Colorado Springs

The field of creativity h rich in examples of group efforts leading to significant breakthroughs in innovation. For example, in the area of biochemistry, Crick and Watson are famous for discovering the composition of DNA and the Wright Brothers are well known as the first to accomplish sustained flight Research in the field of creativity has indicated that the dyad (two people) is often the optimal group number for creative output [1]. The importance of understanding how creative output occurs in work groups has increased as a result Of the trend toward self-directed work groups and the learning organization. There is little empirical research on the dynamics of successful creative partnerships in the field of 1S'.

The research reported here chronicles the work of a dyad written from the perspective of one the partners who was responsible for successful completion of the project We applied ethnography as a method to conduct the research. Personal interviews were also conducted with upper level managers who approved funding for the project and others involved with the project.

We attempt to integrate the 4 P's of creativity (person, process, press, and product) in this study and examine interactions that occurred among the 4 P's. We begin our report with a brief review of two well known partnerships in science- Watson and Crick in the field of biochemist and the Wright brothers in aviation. Based on conclusions drawn from these and other partnerships we then compare this particular project to principles of creativity reported in previous studies. We close with a list of managerial implications for IS projects.

Citation:
Lexis F. Higgins, "Integrating the 4 P?s of Creativity in an IS Project: An Ethnographic Example from Hewlett-Packard," hicss, vol. 3, pp.298, 30th Hawaii International Conference on System Sciences (HICSS) Volume 3: Information System Track-Organizational Systems and Technology, 1997
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