Ke Wang, Senqiang Zhou, Jack Man Shun Yeung, Qiang Yang,
"Mining Customer Value: From Association Rules to Direct Marketing,"
Data Engineering, International Conference on, pp. 738, 19th International Conference on Data Engineering (ICDE'03), 2003.
BibTex
x
@article{
10.1109/ICDE.2003.1260853, author = {Ke Wang and Senqiang Zhou and Jack Man Shun Yeung and Qiang Yang}, title = {Mining Customer Value: From Association Rules to Direct Marketing}, journal ={Data Engineering, International Conference on}, volume = {0}, year = {2003}, issn = {1063-6382}, pages = {738}, doi = {http://doi.ieeecomputersociety.org/10.1109/ICDE.2003.1260853}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, }
RefWorks Procite/RefMan/Endnote
x
TY - CONF JO - Data Engineering, International Conference on TI - Mining Customer Value: From Association Rules to Direct Marketing SN - 1063-6382 SP EP A1 - Ke Wang, A1 - Senqiang Zhou, A1 - Jack Man Shun Yeung, A1 - Qiang Yang, PY - 2003 KW - null VL - 0 JA - Data Engineering, International Conference on ER -
Qiang Yang, Hong Kong University of Science and Technology
Citation:
Ke Wang, Senqiang Zhou, Jack Man Shun Yeung, Qiang Yang, "Mining Customer Value: From Association Rules to Direct Marketing," icde, pp.738, 19th International Conference on Data Engineering (ICDE'03), 2003
PURCHASE ARTICLE: $19
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