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A Per-Object-Granularity Tracking Mechanism for Interactive TV Viewership Estimation and Program Rating
Newport Beach, California, USA December 11-December 13
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MMSE.2002.1181601IEEE Fourth International Symposium o ...
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Liang-Jie Zhang, Lurng-Kuo Liu, Dong Xie, James S. Lipscomb, Qun Zhou, "A Per-Object-Granularity Tracking Mechanism for Interactive TV Viewership Estimation and Program Rating," Microelectronics Systems Education, IEEE International Conference on/Multimedia Software Engineering, International Symposium on, pp. 98, IEEE Fourth International Symposium on Multimedia Software Engineering (MSE'02), 2002.
 
 
BibTex
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@article{ 10.1109/MMSE.2002.1181601,
author = {Liang-Jie Zhang and Lurng-Kuo Liu and Dong Xie and James S. Lipscomb and Qun Zhou},
title = {A Per-Object-Granularity Tracking Mechanism for Interactive TV Viewership Estimation and Program Rating},
journal ={Microelectronics Systems Education, IEEE International Conference on/Multimedia Software Engineering, International Symposium on},
volume = {0},
year = {2002},
isbn = {0-7695-1857-5},
pages = {98},
doi = {http://doi.ieeecomputersociety.org/10.1109/MMSE.2002.1181601},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - CONF
JO - Microelectronics Systems Education, IEEE International Conference on/Multimedia Software Engineering, International Symposium on
TI - A Per-Object-Granularity Tracking Mechanism for Interactive TV Viewership Estimation and Program Rating
SN - 0-7695-1857-5
SP
EP
A1 - Liang-Jie Zhang,
A1 - Lurng-Kuo Liu,
A1 - Dong Xie,
A1 - James S. Lipscomb,
A1 - Qun Zhou,
PY - 2002
KW - null
VL - 0
JA - Microelectronics Systems Education, IEEE International Conference on/Multimedia Software Engineering, International Symposium on
ER -
 
Liang-Jie Zhang, IBM T.J. Watson Research Center
Lurng-Kuo Liu, IBM T.J. Watson Research Center
Dong Xie, IBM China Research Lab
James S. Lipscomb, IBM Software Group
Qun Zhou, IBM Software Group
TV program rating provides television programmers and commercial advertisers an estimate of audience size and composition and are a barometer of peoples? viewing habits. We introduce a digital TV commerce solution powered by HotMedia TV. We propose a method and system for TV audience estimates and program rating using a per-object-granularity tracking mechanism for interactive TV content tracking. The major components of the proposed tracking architecture are an Interactive TV content creation tool, a tracking information delivery framework, an Interactive TV content receiver and tracking servers. Our mechanism enables a broadcast station or a rating agency to automatically perform tracking functions in real time, based on viewer?s action as well as on the content of audiovisual programming.
Citation:
Liang-Jie Zhang, Lurng-Kuo Liu, Dong Xie, James S. Lipscomb, Qun Zhou, "A Per-Object-Granularity Tracking Mechanism for Interactive TV Viewership Estimation and Program Rating," mse, pp.98, IEEE Fourth International Symposium on Multimedia Software Engineering (MSE'02), 2002
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