Radio-Frequency Identification Devices (RFID) may emerge as one of the most pervasive computing technologies in history. On the one hand, with tags affixed to consumer items as well as letters, packets or vehicles costs in the supply chain can be greatly reduced and new applications introduced. On the other hand, unique means of identification in each tag like serial numbers enable effortless traceability of persons and goods. But data protection and privacy are worthwhile civil liberties. This paper introduces a simple scheme relying on one-way hash-functions that greatly enhances location privacy by changing traceable identifiers on every read getting by with only a single, unreliable message exchange. Thereby the scheme is safe from many threats like eavesdropping, message interception, spoofing, and replay attacks.