This paper describes a system where Internet-enabled sensor technology was integrated into a context-aware platform to give viewers of sport events an enriched media experience. The system was developed as a proof of concept and was evaluated during real-life use at the Vasaloppet cross-country ski event. Using Bluetooth wireless ad-hoc networking and GPRS technology, sensor data was transmitted from contestants to the context-aware platform Alipes, which in turn presented the sport event viewer with a personalized, context-aware view. In this paper we discuss the system architecture and integration of components. The system was evaluated both from technical and user perspectives, where the evaluation results confirm our approach to be technically feasible and that the system provide an enriched media-experience for the majority of viewers.