Building the e-learning policy of a university is a complex process, that involves several stakeholders, requires strategic planning, and relies on a variety of service models and technologies. Requirements on overall system architecture and on eligibility of e-learning technologies follow from strategic planning decisions, and can be expressed as formal constituents of service models. In this work we put forward a few strategic questions that arise in the process of building the e-learning policy of a university where several forms of technology-enhanced learning have been experimented — some even employing state-of-art methods and devices— but, to date, little attention has been paid to overall co-ordination. The ELViRA project is aimed at promoting adoption of technology-enhanced education methods which would implement strategic decisions on accessibility of educational services, optimality of educational methods, and seamless service integration for undergraduate as well as post-graduate and lifelong education programs. Key strategic questions induce specific traits of service and development models for the ELViRA network architecture, that are argued by way of example.