Fifty percent of respondents indicated they used a commercial project management tool, while thirty-two percent used an in-house or customised approach. Less than half created a project management plan for all developments and fewer still revised this plan during development. This paper presents reasons for this, along with factors considered important in predicting development effort; measures for project size and complexity; measures for media content development time and effort; and metadata for media asset archival. As the majority of the projects were relatively small, in addition to content considerations, the findings show to support this class of project a task framework that provides effective management without "over managing" is required.