It seems that Service Oriented Architecture (SOA) is to be this year's hot buzzword, rather than a well defined, meaningful and valuable part of the Enterprise Architecture landscape. Before the term fades away completely, perhaps we should agree what's valuable about the move to SOA and how to make the leap, and make the leap valuable. The SOA Consortium is making great strides in defining SOA tobe a valuable business strategy for business agility, in the context of Enterprise Architecture, Business Process Management and otherconcepts; and the Object Management Group (OMG) is making headway on modeling standards for services (as opposed to yet another set of standards for moving bits around wires). Dr. Soley will introduce the SOA Consortium and give some context for OMG's work in service modeling, with a focus on early successes in implementing the SOA business strategy leveraging modeling technologies like UML, BPMN and MOF.