loading...
SEAM: A Sound-Embedded Advertisement Model for Online Digital Music Distribution
Leeds, UK December 13-December 15
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/AXMEDIS.2006.43Second International Conference on Au ...
 This Article 
 
PDF
HTML
 
 Share 
   
 Bibliographic References 
   
 Add to: 
 
Digg
Furl
Spurl
Blink
Simpy
Google
Del.icio.us
Y!MyWeb
 
 Search 
   
Dimitrios Margounakis, Aristotle University of Thessaloniki, Greece
Dionysios Politis, Aristotle University of Thessaloniki, Greece
Christina Boutsouki, Aristotle University of Thessaloniki, Greece
The new face of the music industry worldwide requires new strategies and different business models. One of the revolutionary business models for online music distribution via Internet is the advertisement model (ad-based model). The model proposed in this study originated from the advertisement model and is based on the distribution of free music with embedded sound advertisement spots of several sponsors. The alternative revenue from advertising could bring in profits to the music industry. A financial analysis and theoretical "simulation" of the proposed model with realistic numbers proves that it could be successfully implemented under certain circumstances.
Index Terms:
Music Industry, Online Music Distribution, Business Models, Advertisement
Citation:
Dimitrios Margounakis, Dionysios Politis, Christina Boutsouki, "SEAM: A Sound-Embedded Advertisement Model for Online Digital Music Distribution," axmedis, pp.273-282, Second International Conference on Automated Production of Cross Media Content for Multi-Channel Distribution (AXMEDIS'06), 2006
Usage of this product signifies your acceptance of the Terms of Use.