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Customer on the Move: Strategic Implications of Mobile Banking for Banks and Financial Enterprises
San Francisco, CA June 26-June 29
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/CEC-EEE.2006.30The 8th IEEE International Conference ...
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Rajnish Tiwari, Stephan Buse, Cornelius Herstatt, "Customer on the Move: Strategic Implications of Mobile Banking for Banks and Financial Enterprises," E-Commerce Technology, IEEE International Conference on, and Enterprise Computing, E-Commerce, and E-Services, IEEE International Conference on, pp. 81, The 8th IEEE International Conference on E-Commerce Technology and The 3rd IEEE International Conference on Enterprise Computing, E-Commerce, and E-Services (CEC/EEE'06), 2006.
 
 
BibTex
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@article{ 10.1109/CEC-EEE.2006.30,
author = {Rajnish Tiwari and Stephan Buse and Cornelius Herstatt},
title = {Customer on the Move: Strategic Implications of Mobile Banking for Banks and Financial Enterprises},
journal ={E-Commerce Technology, IEEE International Conference on, and Enterprise Computing, E-Commerce, and E-Services, IEEE International Conference on},
volume = {0},
year = {2006},
isbn = {0-7695-2511-3},
pages = {81},
doi = {http://doi.ieeecomputersociety.org/10.1109/CEC-EEE.2006.30},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
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TY - CONF
JO - E-Commerce Technology, IEEE International Conference on, and Enterprise Computing, E-Commerce, and E-Services, IEEE International Conference on
TI - Customer on the Move: Strategic Implications of Mobile Banking for Banks and Financial Enterprises
SN - 0-7695-2511-3
SP
EP
A1 - Rajnish Tiwari,
A1 - Stephan Buse,
A1 - Cornelius Herstatt,
PY - 2006
KW - null
VL - 0
JA - E-Commerce Technology, IEEE International Conference on, and Enterprise Computing, E-Commerce, and E-Services, IEEE International Conference on
ER -
 
Rajnish Tiwari, Hamburg University of Technology, Germany
Stephan Buse, Hamburg University of Technology, Germany
Cornelius Herstatt, Hamburg University of Technology, Germany
The increased need/wish for mobility amongst various sections of the society, particularly amongst professionally active groups, is confronting credit institutions and other enterprises offering financial services, with challenges to adjust their service portfolio in a way to best suit the needs of their customers. On the other hand it also opens up a new arena of opportunities by making it possible to offer innovative, value-added services by actively inducing demand for new, mobility-centric services.

This paper examines strategic implications of changes in customer behavior as perceived by the banks. It introduces the findings of a bank survey conducted by the authors in Germany. The survey discovered that banks expect Mobile Banking to gain greater strategic relevance in near future and are positioning themselves not to be left behind.

Citation:
Rajnish Tiwari, Stephan Buse, Cornelius Herstatt, "Customer on the Move: Strategic Implications of Mobile Banking for Banks and Financial Enterprises," cec-eee, pp.81, The 8th IEEE International Conference on E-Commerce Technology and The 3rd IEEE International Conference on Enterprise Computing, E-Commerce, and E-Services (CEC/EEE'06), 2006
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