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Assessing and Assuring Trust in E-Commerce Systems
Sydney Australia November 28-December 01
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/CIMCA.2006.52International Conference on Computati ...
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Zhongwei Zhang, Zhen Wang, "Assessing and Assuring Trust in E-Commerce Systems," Computational Intelligence for Modelling, Control and Automation, International Conference on, pp. 124, International Conference on Computational Inteligence for Modelling Control and Automation and International Conference on Intelligent Agents Web Technologies and International Commerce (CIMCA'06), 2006.
 
 
BibTex
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@article{ 10.1109/CIMCA.2006.52,
author = {Zhongwei Zhang and Zhen Wang},
title = {Assessing and Assuring Trust in E-Commerce Systems},
journal ={Computational Intelligence for Modelling, Control and Automation, International Conference on},
volume = {0},
year = {2006},
isbn = {0-7695-2731-0},
pages = {124},
doi = {http://doi.ieeecomputersociety.org/10.1109/CIMCA.2006.52},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - CONF
JO - Computational Intelligence for Modelling, Control and Automation, International Conference on
TI - Assessing and Assuring Trust in E-Commerce Systems
SN - 0-7695-2731-0
SP
EP
A1 - Zhongwei Zhang,
A1 - Zhen Wang,
PY - 2006
KW - null
VL - 0
JA - Computational Intelligence for Modelling, Control and Automation, International Conference on
ER -
 
Zhongwei Zhang, University of Southern Queensland, Australia
Zhen Wang, University of Southern Queensland, Australia
On-line trading or Internet Commerce restoring to E-Commerce systems are gradually replacing the traditional commerce activities. Internet users must have reasonable faith on the underlying systems before comfortably using it, To convince users to confidently enjoy the benefits that Internet and E-commerce systems can bring, an E-commerce system needs to be trustful and convincing to the users.

In the paper, we proposed a computational model on which the E-commerce system can be developed, and the trust level will be introduced and assessed based on users attitudes, opinions and motivations, and provide some insight for the customers of Internet commerce. The model has two features: to assess the trust level of existing E-commerce systems, and to recommend the E-Retailers how to improve the trust level.

Based on the model, a prototype system of assessing trust level of E-commerce system has been designed. Online based e-EI system has demonstrated the computational model is feasible and the implemented system is efficient and reliable. It is of significance in recommending the E-retailers to improve the trust level of their E-commerce systems.

Citation:
Zhongwei Zhang, Zhen Wang, "Assessing and Assuring Trust in E-Commerce Systems," cimca, pp.124, International Conference on Computational Inteligence for Modelling Control and Automation and International Conference on Intelligent Agents Web Technologies and International Commerce (CIMCA'06), 2006
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