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Supporting Personalization with Actively Promoting Sales of Service
Shanghai, China September 21-September 23
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/CIT.2005.179Fifth International Conference on Com ...
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Jie Yuan, Gengfeng Wu, Maogou Chen, Xiangzhong Huang, "Supporting Personalization with Actively Promoting Sales of Service," Computer and Information Technology, International Conference on, pp. 243-251, Fifth International Conference on Computer and Information Technology (CIT'05), 2005.
 
 
BibTex
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@article{ 10.1109/CIT.2005.179,
author = {Jie Yuan and Gengfeng Wu and Maogou Chen and Xiangzhong Huang},
title = {Supporting Personalization with Actively Promoting Sales of Service},
journal ={Computer and Information Technology, International Conference on},
volume = {0},
year = {2005},
isbn = {0-7695-2432-X},
pages = {243-251},
doi = {http://doi.ieeecomputersociety.org/10.1109/CIT.2005.179},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - CONF
JO - Computer and Information Technology, International Conference on
TI - Supporting Personalization with Actively Promoting Sales of Service
SN - 0-7695-2432-X
SP243
EP251
A1 - Jie Yuan,
A1 - Gengfeng Wu,
A1 - Maogou Chen,
A1 - Xiangzhong Huang,
PY - 2005
KW - null
VL - 0
JA - Computer and Information Technology, International Conference on
ER -
 
Jie Yuan, Shanghai University
Gengfeng Wu, Shanghai University
Maogou Chen, Shanghai University
Xiangzhong Huang, Shanghai University

Personalization is an important determinant of perceived service quality and of user satisfaction. The personalized service needs the service provider?s initiative. Actively Promoting Sales of Service (APSS) is a useful ability to support the service initiative. In this paper, the personalization is extended and integrated into distributed service system, in which the service information center can enhance the service provider?s initiative. This paper explains the APSS, and brings up a framework of the APSS, which mainly includes describing the information of service and served object, mining out potential served objects, obtaining served object trust degrees and trends, ascertaining the promotion object, and deducing the mode of promotion message.

Citation:
Jie Yuan, Gengfeng Wu, Maogou Chen, Xiangzhong Huang, "Supporting Personalization with Actively Promoting Sales of Service," cit, pp.243-251, Fifth International Conference on Computer and Information Technology (CIT'05), 2005
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