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PerAd-Service: A Middleware Service for Pervasive Advertisement in M-Business
Edinburgh, Scotland July 26-July 28
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/COMPSAC.2005.11929th Annual International Computer So ...
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Shameem Ahmed, Moushumi Sharmin, Sheikh I. Ahamed, "PerAd-Service: A Middleware Service for Pervasive Advertisement in M-Business," Computer Software and Applications Conference, Annual International, vol. 2, pp. 17-18, 29th Annual International Computer Software and Applications Conference (COMPSAC'05) Volume 2, 2005.
 
 
BibTex
x
 
@article{ 10.1109/COMPSAC.2005.119,
author = {Shameem Ahmed and Moushumi Sharmin and Sheikh I. Ahamed},
title = {PerAd-Service: A Middleware Service for Pervasive Advertisement in M-Business},
journal ={Computer Software and Applications Conference, Annual International},
volume = {2},
year = {2005},
issn = {0730-3157},
pages = {17-18},
doi = {http://doi.ieeecomputersociety.org/10.1109/COMPSAC.2005.119},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - CONF
JO - Computer Software and Applications Conference, Annual International
TI - PerAd-Service: A Middleware Service for Pervasive Advertisement in M-Business
SN - 0730-3157
SP17
EP18
A1 - Shameem Ahmed,
A1 - Moushumi Sharmin,
A1 - Sheikh I. Ahamed,
PY - 2005
KW - null
VL - 2
JA - Computer Software and Applications Conference, Annual International
ER -
 
Shameem Ahmed, Marquette University
Moushumi Sharmin, Marquette University
Sheikh I. Ahamed, Marquette University
In this paper, primarily, we delineate the numerous challenges that can arise in mobile-business (m-business) to provide the highest degree of proliferation of pervasive advertisement. Later, we demonstrate the feasibility of PerAd-Service, an integral part of, MARKS (Middleware Adaptability for Knowledge Usability, Resource Discovery, and Self-healing) to address those challenges.
Citation:
Shameem Ahmed, Moushumi Sharmin, Sheikh I. Ahamed, "PerAd-Service: A Middleware Service for Pervasive Advertisement in M-Business," compsac, vol. 2, pp.17-18, 29th Annual International Computer Software and Applications Conference (COMPSAC'05) Volume 2, 2005
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