Community coordinated multimedia (CCM) envisions the paradigm of consuming multiple media via diversity display devices, converged networks, and heterogeneous platforms within a virtual, open and collaborative community. This paper applies service orientation approach and Web services technology to establish a Service-oriented CCM architecture (SCCM) for tackling requirements of scalability, discoverability, composibility, layered abstraction, QoS and agility in distributed collaborative multimedia management. A generic CCM scenario is examined. CCM service model is designed with service-orientation principles. A prototype of CCM is implemented with supporting multimedia publish, streaming, and viewing within SCCM.