In the mobile domain, successful software product development requires the incorporation of market elements to the development process in order to gain a wide customer-base for the product. However, the focus of current IS process approaches is on contextual elements and users of the particular customer organization. The existing IS approaches tend to overlook the various views of stakeholders in the market, who have an active role in building, influencing, buying, or using the product. We aim to demonstrate this gap in the IS development processes, especially in the gathering and managing of information concerning the various parties contributing to the market success of a product. Further, we review the market-related New Product Development (NPD) discussion and show that this perspective could offer valuable insights for refining the knowledge and information management of the development process for mobile products.