Web spamming refers to actions intended to mislead search engines into ranking certain pages higher than they deserve. Recently, the amount of web spam has increased dramatically, leading to a degradation of search results. One of the most effective spamming techniques is link spamming. This is done by setting up an interconnected structure of pages for deceiving link-based ranking methods, such as PageRank. In this paper, we analyze distributions of link spam in our archive of Japanese web pages using link analysis techniques.
Citation:
Hiroshi Ono, Masashi Toyoda, Masaru Kitsuregawa, "IdentifyingWeb Spam by Densely Connected Sites and its Statistics in a JapaneseWeb Snapshot," icdew, pp.x131, 22nd International Conference on Data Engineering Workshops (ICDEW'06), 2006