loading...
A Mixed Process Neural Network and its Application to Churn Prediction in Mobile Communications
Hong Kong, China December 18-December 22
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/ICDMW.2006.12Sixth IEEE International Conference o ...
 This Article 
 
PDF
HTML
 
 Share 
   
 Bibliographic References 
   
 Add to: 
 
Digg
Furl
Spurl
Blink
Simpy
Google
Del.icio.us
Y!MyWeb
 
 Search 
   
Guojie Song, Peking University, Beijing, P.R. China
Dongqing Yang, Peking University, Beijing, P.R. China
Ling Wu, Peking University, Beijing, P.R. China
Tengjiao Wang, Peking University, Beijing, P.R. China
Shiwei Tang, Peking University, Beijing, P.R. China
Churn prediction is an increasingly pressing issue in today?s ever-competitive commercial environments, especially in mobile communication arena. In this paper, a Mixed Process Neural Network (MPNN) based on fourier orthogonal base function has been proposed to support churn management, which can deal with both static value and time-varied continuous value simultaneously. To further improve its performance, an optimized network, c- MPNN, has been presented, which adopts fourier expansion based preprocessing and hidden layer combination techniques to optimize MPNN?s structure. Most important of all, our method has been used in real applications in China Mobile. Experiments based on the real datasets also show that our proposed churn prediction method has good maneuverability and performance.
Citation:
Guojie Song, Dongqing Yang, Ling Wu, Tengjiao Wang, Shiwei Tang, "A Mixed Process Neural Network and its Application to Churn Prediction in Mobile Communications," icdmw, pp.798-802, Sixth IEEE International Conference on Data Mining - Workshops (ICDMW'06), 2006
Usage of this product signifies your acceptance of the Terms of Use.


Suggestions