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Exploring Business Opportunities from Mobile Service Data of Customers Using Inter-cluster Analysis
Hong Kong, China December 18-December 22
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/ICDMW.2006.75Sixth IEEE International Conference o ...
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Indranil Bose, Chen Xi, "Exploring Business Opportunities from Mobile Service Data of Customers Using Inter-cluster Analysis," Data Mining Workshops, International Conference on, pp. 580-584, Sixth IEEE International Conference on Data Mining - Workshops (ICDMW'06), 2006.
 
 
BibTex
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@article{ 10.1109/ICDMW.2006.75,
author = {Indranil Bose and Chen Xi},
title = {Exploring Business Opportunities from Mobile Service Data of Customers Using Inter-cluster Analysis},
journal ={Data Mining Workshops, International Conference on},
volume = {0},
year = {2006},
isbn = {0-7695-2702-7},
pages = {580-584},
doi = {http://doi.ieeecomputersociety.org/10.1109/ICDMW.2006.75},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
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TY - CONF
JO - Data Mining Workshops, International Conference on
TI - Exploring Business Opportunities from Mobile Service Data of Customers Using Inter-cluster Analysis
SN - 0-7695-2702-7
SP580
EP584
A1 - Indranil Bose,
A1 - Chen Xi,
PY - 2006
KW - null
VL - 0
JA - Data Mining Workshops, International Conference on
ER -
 
Indranil Bose, University of Hong Kong
Chen Xi, University of Hong Kong
Customer clustering is used to understand customers? preferences and behaviors by examining the differences and similarities between customers. Kohonen vector quantization (KVQ), Kohonen Self Organizing Map (SOM) and K-means are used in this research to find interesting behaviors of customers who subscribe to mobile services. Clustering is followed by inter-cluster analysis in order to identify possible business opportunities.
Citation:
Indranil Bose, Chen Xi, "Exploring Business Opportunities from Mobile Service Data of Customers Using Inter-cluster Analysis," icdmw, pp.580-584, Sixth IEEE International Conference on Data Mining - Workshops (ICDMW'06), 2006
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