Alibaba is the largest global electronic marketplace (GEM) in the world in terms of its participated users. It was successful due to the factors of China?s foreign trade regime, the image of low product cost of China, Alibaba?s contingent adaptation to users? changing requirements and e-commerce environments. Alibaba is not a technically mature GEM platform compared with the ideal functions of GEM. Suggested solution for Alibaba to continuing its success is to adopt a novel GEM connectivity model.
Citation:
Jingzhi Guo, Iok Ham Lam, Ieong Lei, Xin Guan, Pei Hin Iong, Meng Chao Ieong, "Alibaba International: Building a Global Electronic Marketplace," icebe, pp.554-548, IEEE International Conference on e-Business Engineering (ICEBE'06), 2006