The alignment of business processes and their supporting application software is a major concern during the initial software design phases. This paper proposes a design approach addressing this problem of business-software alignment. The approach takes an initial business model as a basis in deriving refined models that target a service-oriented software implementation. The approach explicitly identifies a software modeling level at which software modules are represented as services in a technology-platformindependent way. This model-driven service-oriented approach has the following properties: (i) there is a forced alignment (consistency) between business processes and supporting applications; (ii) changes in the business environment can be traced to the application and vice versa, via model relationships; (iii) the software modules modeled as services have a high degree of autonomy; (iv) migration to new technology platforms can be supported through the platform independent software model.