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Collaborative Gift Registry in Multi-channel Retail Commerce
Munich, Germany July 19-July 22
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/ICECT.2005.29Seventh IEEE International Conference ...
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Yew-Huey Liu, IBM T. J. Watson Research Center
Jih-Shyr Yih, IBM T. J. Watson Research Center
Florian Pinel, IBM T. J. Watson Research Center
Today?s Internet-era shoppers expect product information, promotions, order entries, and services fully integrated across customer touch points and sales channels. A multi-channel strategy by retailers allows shoppers to leverage different channels, such as web, in-store and catalog/call center, for superior shopping experiences and ultimately increased store sales. This paper takes a further step in answering shoppers? needs for collaboration/coordination amongst shoppers in a multi-channel shopping environment. There are commerce paradigms beyond the basic "shop at the web" and "pickup at a store", where people need to interact with one another, while each is working with a different channel and in different stores. In this paper, we choose multi-channel gift registry as such a commerce paradigm, and use gift list creation, management and shopping as case study processes to illustrate issues of collaborative shopping in a multi-channel environment. The architecture of an actual implementation is also described for discussions.
Citation:
Yew-Huey Liu, Jih-Shyr Yih, Florian Pinel, "Collaborative Gift Registry in Multi-channel Retail Commerce," cec, pp.176-180, Seventh IEEE International Conference on E-Commerce Technology (CEC'05), 2005
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