Mining and Sharing Heterogeneous E-Marketing Intelligence

Mining and Sharing Heterogeneous E-Marketing Intelligence - A Universal Metadata-Based Approach

Beijing, China August 30-September 01

DOI Bookmark:

http://doi.ieeecomputersociety.org/10.1109/ICICIC.2006.309

First International Conference on Inn ...

	This Article
	PURCHASE ARTICLE: $19 PDF HTML IEEE Xplore Subscribers
	Share
	Email this Article to a friend
	Bibliographic References
	ASCII Text BibTex RefWorks Procite/RefMan/Endnote
	Add to:
	Digg Furl Spurl Blink Simpy Google Del.icio.us Y!MyWeb
	Search
	Similar Articles Articles by Guifa Teng Articles by Hong Su Articles by Xiaodong Liu Articles by Tiger Wang

	ASCII Text	x
	Guifa Teng, Hong Su, Xiaodong Liu, Tiger Wang, "Mining and Sharing Heterogeneous E-Marketing Intelligence - A Universal Metadata-Based Approach," Innovative Computing ,Information and Control, International Conference on, vol. 2, pp. 47-50, First International Conference on Innovative Computing, Information and Control - Volume II (ICICIC'06), 2006.

	BibTex	x
	@article{ 10.1109/ICICIC.2006.309, author = {Guifa Teng and Hong Su and Xiaodong Liu and Tiger Wang}, title = {Mining and Sharing Heterogeneous E-Marketing Intelligence - A Universal Metadata-Based Approach}, journal ={Innovative Computing ,Information and Control, International Conference on}, volume = {2}, year = {2006}, isbn = {0-7695-2616-0}, pages = {47-50}, doi = {http://doi.ieeecomputersociety.org/10.1109/ICICIC.2006.309}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, }

	RefWorks Procite/RefMan/Endnote	x
	TY - CONF JO - Innovative Computing ,Information and Control, International Conference on TI - Mining and Sharing Heterogeneous E-Marketing Intelligence - A Universal Metadata-Based Approach SN - 0-7695-2616-0 SP47 EP50 A1 - Guifa Teng, A1 - Hong Su, A1 - Xiaodong Liu, A1 - Tiger Wang, PY - 2006 KW - null VL - 2 JA - Innovative Computing ,Information and Control, International Conference on ER -

Guifa Teng, Agricultural University of Hebei, China

Hong Su, Motorola Corporation, UK

Xiaodong Liu, Napier University, UK

Tiger Wang, Napier University, UK

Despite the emergent business needs and technical efforts by both industrial and research communities, Ebusiness Market Intelligence (EMI) still faces many obstacles hindering its successful mining, deployment and sharing, including lack of scaleable and transferable data source, incapability to integrate heterogeneous EMI data, and lack of highly automatic and universally compatible binding techniques.

This paper presents a Metadata-based approach to facilitate the generation, transformation, sharing and usage of data and knowledge among multiple heterogeneous EMI applications. A Metadata-based framework for EMI development has been developed, which provides a range of solutions for mining the Metadata from general data sources, and then integrating and migrating the Metadata among various data sources. A mechanism has been developed for the automatic binding of Metadata and data into EMI applications. A prototype tool was developed to scale up the proposed approach. Case studies have shown that the approach and the prototype tool are efficient and have the potential to deal with industrial level applications.

Citation:

Guifa Teng, Hong Su, Xiaodong Liu, Tiger Wang, "Mining and Sharing Heterogeneous E-Marketing Intelligence - A Universal Metadata-Based Approach," icicic, vol. 2, pp.47-50, First International Conference on Innovative Computing, Information and Control - Volume II (ICICIC'06), 2006

Peer Review Notice | Give Us Feedback

Usage of this product signifies your acceptance of the Terms of Use.