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Contextual Perceived Usefulness? Toward an Understanding of Mobile Commerce Acceptance
Sydney, Australia July 11-July 13
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/ICMB.2005.31International Conference on Mobile Bu ...
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ThaeMin Lee, JongKun Jun, "Contextual Perceived Usefulness? Toward an Understanding of Mobile Commerce Acceptance," Mobile Business, International Conference on, pp. 255-261, International Conference on Mobile Business (ICMB'05), 2005.
 
 
BibTex
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@article{ 10.1109/ICMB.2005.31,
author = {ThaeMin Lee and JongKun Jun},
title = {Contextual Perceived Usefulness? Toward an Understanding of Mobile Commerce Acceptance},
journal ={Mobile Business, International Conference on},
volume = {0},
year = {2005},
isbn = {0-7695-2367-6},
pages = {255-261},
doi = {http://doi.ieeecomputersociety.org/10.1109/ICMB.2005.31},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
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TY - CONF
JO - Mobile Business, International Conference on
TI - Contextual Perceived Usefulness? Toward an Understanding of Mobile Commerce Acceptance
SN - 0-7695-2367-6
SP255
EP261
A1 - ThaeMin Lee,
A1 - JongKun Jun,
PY - 2005
KW - null
VL - 0
JA - Mobile Business, International Conference on
ER -
 
ThaeMin Lee, Dongseo University
JongKun Jun, Hankuk University of Foreign Studies

We propose contextual perceived usefulness (CPU) as a new construct that reflects mobile commerce (MC)-specific features. By adding CPU to the technology acceptance model (TAM), this study extends the applicability of the TAM in MC context.

The empirical results support the extended TAM in explaining consumers? behavioral intentions to use MC. The implications of this work to both researchers and practitioners are discussed.

Citation:
ThaeMin Lee, JongKun Jun, "Contextual Perceived Usefulness? Toward an Understanding of Mobile Commerce Acceptance," icmb, pp.255-261, International Conference on Mobile Business (ICMB'05), 2005
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