loading...
Augmented Reality 3D Interactive Advertisements on Smartphones
Toronto, Ontario, Canada July 09-July 11
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/ICMB.2007.20International Conference on the Manag ...
 This Article 
 
PDF
HTML
 
 Share 
   
 Bibliographic References 
   
 Add to: 
 
Digg
Furl
Spurl
Blink
Simpy
Google
Del.icio.us
Y!MyWeb
 
 Search 
   
Fadi Chehimi, Lancaster University, Lancaster
Paul Coulton, Lancaster University, Lancaster
Reuben Edwards, Lancaster University, Lancaster
Whilst Augmented Reality (AR) has been a prevalent research topic it has proved difficulty to implement and apply in commercial situations as it generally requires complex and expensive hardware. With the proliferation of mobile phones amongst the world population with ever increasing sets of advanced features such as cameras and high resolution screens AR has the opportunity to emerge from laboratories and enter the high street. In this paper we discuss a unique system that will allow complex and highly interactive visual 3- D adverts to be viewed on mobile phones equipped with cameras. The 3-D adverts are contained within a novel visual code design which allows the system to be deployed without the requirement for additional network infrastructure making it both practical and affordable for advertisers.
Citation:
Fadi Chehimi, Paul Coulton, Reuben Edwards, "Augmented Reality 3D Interactive Advertisements on Smartphones," icmb, pp.21, International Conference on the Management of Mobile Business (ICMB 2007), 2007
Usage of this product signifies your acceptance of the Terms of Use.