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Understanding Consumers? Expectations of Mobile Data Services in Australia
Toronto, Ontario, Canada July 09-July 11
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/ICMB.2007.69International Conference on the Manag ...
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Sherah Kurnia, Heejin Lee, Song Yang, "Understanding Consumers? Expectations of Mobile Data Services in Australia," Mobile Business, International Conference on, pp. 14, International Conference on the Management of Mobile Business (ICMB 2007), 2007.
 
 
BibTex
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@article{ 10.1109/ICMB.2007.69,
author = {Sherah Kurnia and Heejin Lee and Song Yang},
title = {Understanding Consumers? Expectations of Mobile Data Services in Australia},
journal ={Mobile Business, International Conference on},
volume = {0},
year = {2007},
isbn = {0-7695-2803-1},
pages = {14},
doi = {http://doi.ieeecomputersociety.org/10.1109/ICMB.2007.69},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - CONF
JO - Mobile Business, International Conference on
TI - Understanding Consumers? Expectations of Mobile Data Services in Australia
SN - 0-7695-2803-1
SP
EP
A1 - Sherah Kurnia,
A1 - Heejin Lee,
A1 - Song Yang,
PY - 2007
KW - null
VL - 0
JA - Mobile Business, International Conference on
ER -
 
Sherah Kurnia, University of Melbourne, Australia
Heejin Lee, Yonsei University, Korea
Song Yang, University of Melbourne, Australia
The Australian Mobile Telecommunication Industry has experienced a significant growth in the last few years. However, mobile data services which have the potential to increase the industry revenue significantly have not been used widely as predicted. At this stage, few studies have been conducted to explore the use of mobile data services in Australia. To better understand mobile phone users? expectations regarding mobile data services, this study explores the current use of mobile data services in Australia through a survey study. The findings indicate that there has been a positive trend towards a wider use of mobile data services in Australia. Price, usefulness and immediate availability of the services have been identified as important factors that can further encourage the use of mobile data services in Australia.
Citation:
Sherah Kurnia, Heejin Lee, Song Yang, "Understanding Consumers? Expectations of Mobile Data Services in Australia," icmb, pp.14, International Conference on the Management of Mobile Business (ICMB 2007), 2007
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