A Study of Consumer Trust Formation in Electronic-Commerce

August 03-August 05

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http://doi.ieeecomputersociety.org/10.1109/ISECS.2008.111

2008 International Symposium on Elect ...

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	ASCII Text	x
	Huiwen Tu, Feng Xie, "A Study of Consumer Trust Formation in Electronic-Commerce," Electronic Commerce and Security, International Symposium, pp. 854-857, 2008 International Symposium on Electronic Commerce and Security, 2008.

	BibTex	x
	@article{ 10.1109/ISECS.2008.111, author = {Huiwen Tu and Feng Xie}, title = {A Study of Consumer Trust Formation in Electronic-Commerce}, journal ={Electronic Commerce and Security, International Symposium}, volume = {0}, year = {2008}, isbn = {978-0-7695-3258-5}, pages = {854-857}, doi = {http://doi.ieeecomputersociety.org/10.1109/ISECS.2008.111}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, }

	RefWorks Procite/RefMan/Endnote	x
	TY - CONF JO - Electronic Commerce and Security, International Symposium TI - A Study of Consumer Trust Formation in Electronic-Commerce SN - 978-0-7695-3258-5 SP854 EP857 A1 - Huiwen Tu, A1 - Feng Xie, PY - 2008 KW - trust KW - e-commerce KW - conceptual model VL - 0 JA - Electronic Commerce and Security, International Symposium ER -

Huiwen Tu

Feng Xie

Based on previous literature, this paper proposed a conceptual model about consumers' transaction in ecommerce. In this model, we suggest that there are external and internal factors influence consumers' transaction trust in e-commerce. External factors include vendor's trustworthiness and internet intermediary's technical reliability. Internal factors include consumer's perceived gain and perceived risks in the e-commerce. Propositions are suggested according to the analysis. Lastly, we discuss the implications of this conceptual model for research and sellers’ practice

Index Terms:

trust, e-commerce, conceptual model

Citation:

Huiwen Tu, Feng Xie, "A Study of Consumer Trust Formation in Electronic-Commerce," isecs, pp.854-857, 2008 International Symposium on Electronic Commerce and Security, 2008

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