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Design of Customer Relationship Management Systems Based on Data Mining
August 03-August 05
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/ISECS.2008.2062008 International Symposium on Elect ...
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Zhou Jianhong, Xie Yi, "Design of Customer Relationship Management Systems Based on Data Mining," Electronic Commerce and Security, International Symposium, pp. 722-725, 2008 International Symposium on Electronic Commerce and Security, 2008.
 
 
BibTex
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@article{ 10.1109/ISECS.2008.206,
author = {Zhou Jianhong and Xie Yi},
title = {Design of Customer Relationship Management Systems Based on Data Mining},
journal ={Electronic Commerce and Security, International Symposium},
volume = {0},
year = {2008},
isbn = {978-0-7695-3258-5},
pages = {722-725},
doi = {http://doi.ieeecomputersociety.org/10.1109/ISECS.2008.206},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
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TY - CONF
JO - Electronic Commerce and Security, International Symposium
TI - Design of Customer Relationship Management Systems Based on Data Mining
SN - 978-0-7695-3258-5
SP722
EP725
A1 - Zhou Jianhong,
A1 - Xie Yi,
PY - 2008
KW - null
VL - 0
JA - Electronic Commerce and Security, International Symposium
ER -
 
As a new type of data processing tool, data mining technology plays an important role in dealing with massive data, transforming data into valuable information, assisting enterprises in effective CRM decision-making and other aspects. On the basis of detailed analysis of the existing CRM structure, a new design scheme of customer relationship management systems based on data mining is presented and the design details of which are illustrated in detail.
Citation:
Zhou Jianhong, Xie Yi, "Design of Customer Relationship Management Systems Based on Data Mining," isecs, pp.722-725, 2008 International Symposium on Electronic Commerce and Security, 2008
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