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The Factors Influencing Chinese Online Shopper's Satisfaction in Web2.0 Era
August 03-August 05
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/ISECS.2008.972008 International Symposium on Elect ...
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Hui Chen, Zheng Li, "The Factors Influencing Chinese Online Shopper's Satisfaction in Web2.0 Era," Electronic Commerce and Security, International Symposium, pp. 86-90, 2008 International Symposium on Electronic Commerce and Security, 2008.
 
 
BibTex
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@article{ 10.1109/ISECS.2008.97,
author = {Hui Chen and Zheng Li},
title = {The Factors Influencing Chinese Online Shopper's Satisfaction in Web2.0 Era},
journal ={Electronic Commerce and Security, International Symposium},
volume = {0},
year = {2008},
isbn = {978-0-7695-3258-5},
pages = {86-90},
doi = {http://doi.ieeecomputersociety.org/10.1109/ISECS.2008.97},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
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TY - CONF
JO - Electronic Commerce and Security, International Symposium
TI - The Factors Influencing Chinese Online Shopper's Satisfaction in Web2.0 Era
SN - 978-0-7695-3258-5
SP86
EP90
A1 - Hui Chen,
A1 - Zheng Li,
PY - 2008
KW - online shopper
KW - web 2.0
KW - satisfaction
VL - 0
JA - Electronic Commerce and Security, International Symposium
ER -
 
Based on 327 data from three universities and five virtual communities in China, this study investigated factors affecting customer satisfaction of Chinese online shoppers in Web2.0 era. A SEM model was used. 8 hypotheses among the total 11 hypotheses in SEM model were confirmed in the final. Results show three main findings: (a) Chinese online shoppers are facing "information overload", and recommender system becomes an important factor influencing customer satisfaction of online shopping in China;(b) Logistic is a special factor influencing customer satisfaction in China; (c) a strong positive relationship exists between virtual community satisfaction and overall satisfaction.
Index Terms:
online shopper, web 2.0, satisfaction
Citation:
Hui Chen, Zheng Li, "The Factors Influencing Chinese Online Shopper's Satisfaction in Web2.0 Era," isecs, pp.86-90, 2008 International Symposium on Electronic Commerce and Security, 2008
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