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Classification of Mobile Internet User Behaviors using Qualitative Transition Patterns
Las Vegas, Nevada, USA April 02-April 04
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/ITNG.2007.47International Conference on Informati ...
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Toshihiko Yamakami, Research and Development, ACCESS
The mobile-Internet specific methodology to capture the user behavior characteristics is still on the hot research agenda. Based on an ad hoc assumption that the user loyalty relates to web visit regularity, the author explores regularity measures to track user behaviors. The author performed a 3-month transition pattern using regular users that visits a web every month for three months. The author discusses the stability of the measures in the long-term behaviors.
Citation:
Toshihiko Yamakami, "Classification of Mobile Internet User Behaviors using Qualitative Transition Patterns," itng, pp.890-892, International Conference on Information Technology (ITNG'07), 2007
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