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Study on Customer Desired Value Change in a Business to Consumer Market
April 07-April 09
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/ITNG.2008.27Fifth International Conference on Inf ...
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Wei Jia, Mingli Zhang, "Study on Customer Desired Value Change in a Business to Consumer Market," Information Technology: New Generations, Third International Conference on, pp. 851-856, Fifth International Conference on Information Technology: New Generations (itng 2008), 2008.
 
 
BibTex
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@article{ 10.1109/ITNG.2008.27,
author = {Wei Jia and Mingli Zhang},
title = {Study on Customer Desired Value Change in a Business to Consumer Market},
journal ={Information Technology: New Generations, Third International Conference on},
volume = {0},
year = {2008},
isbn = {978-0-7695-3099-4},
pages = {851-856},
doi = {http://doi.ieeecomputersociety.org/10.1109/ITNG.2008.27},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
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TY - CONF
JO - Information Technology: New Generations, Third International Conference on
TI - Study on Customer Desired Value Change in a Business to Consumer Market
SN - 978-0-7695-3099-4
SP851
EP856
A1 - Wei Jia,
A1 - Mingli Zhang,
PY - 2008
KW - Customer desired value
KW - customer value
KW - customer value change
KW - value dimension
VL - 0
JA - Information Technology: New Generations, Third International Conference on
ER -
 
The change of customer desired value has been analyzed in this paper. Then a theoretical framework has been constructed, which includes the following three parts: factors that affect the change of customer desired value; form and intensity of the change; corporations’ reactions to the change of customer desired value. Finally, this paper conducts an empirical research based on the practical data from the mobile phone market in university. The research includes two parts, the first of which is to measure the structure of customer desired value in university and the second part is to measure the change of customer desired value. The research confirms the theoretical framework.
Index Terms:
Customer desired value, customer value, customer value change, value dimension
Citation:
Wei Jia, Mingli Zhang, "Study on Customer Desired Value Change in a Business to Consumer Market," itng, pp.851-856, Fifth International Conference on Information Technology: New Generations (itng 2008), 2008
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