Visualization for Communication: The Importance of Aesthetic Sizzle

London, England July 06-July 08

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http://doi.ieeecomputersociety.org/10.1109/IV.2005.145

Ninth International Conference on Inf ...

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	ASCII Text	x
	Richard Brath, Mike Peters, Robin Senior, "Visualization for Communication: The Importance of Aesthetic Sizzle," Information Visualisation, International Conference on, pp. 724-729, Ninth International Conference on Information Visualisation (IV'05), 2005.

	BibTex	x
	@article{ 10.1109/IV.2005.145, author = {Richard Brath and Mike Peters and Robin Senior}, title = {Visualization for Communication: The Importance of Aesthetic Sizzle}, journal ={Information Visualisation, International Conference on}, volume = {0}, year = {2005}, issn = {1550-6037}, pages = {724-729}, doi = {http://doi.ieeecomputersociety.org/10.1109/IV.2005.145}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, }

	RefWorks Procite/RefMan/Endnote	x
	TY - CONF JO - Information Visualisation, International Conference on TI - Visualization for Communication: The Importance of Aesthetic Sizzle SN - 1550-6037 SP724 EP729 A1 - Richard Brath, A1 - Mike Peters, A1 - Robin Senior, PY - 2005 KW - visualization KW - 3D KW - color KW - trails KW - Gestalt KW - animation VL - 0 JA - Information Visualisation, International Conference on ER -

Richard Brath, Oculus Info Inc.

Mike Peters, Oculus Info Inc.

Robin Senior, Oculus Info Inc.

When creating a visualization for communication, the inclusion of aesthetically appealing elements can greatly increase a design?s appeal, intuitiveness and memorability. Used without care, this "sizzle" can reduce the effectiveness of the visualization by obscuring the intended message. Maintaining a focus on key design principles and an understanding of the target audience can result in an effective visualization for communication. This paper describes these principles and shows their use in creating effective designs.

Index Terms:

visualization, 3D, color, trails, Gestalt, animation

Citation:

Richard Brath, Mike Peters, Robin Senior, "Visualization for Communication: The Importance of Aesthetic Sizzle," iv, pp.724-729, Ninth International Conference on Information Visualisation (IV'05), 2005

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