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The Media are the Message: 'The Influencers'
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MAHC.2006.75October-December 2006 (vol. 28 no. 4) pp. 74-79
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Ed Bride, "The Media are the Message: 'The Influencers'," IEEE Annals of the History of Computing, vol. 28, no. 4, pp. 74-79, October-December, 2006.
 
 
BibTex
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@article{ 10.1109/MAHC.2006.75,
author = {Ed Bride},
title = {The Media are the Message: 'The Influencers'},
journal ={IEEE Annals of the History of Computing},
volume = {28},
number = {4},
issn = {1058-6180},
year = {2006},
pages = {74-79},
doi = {http://doi.ieeecomputersociety.org/10.1109/MAHC.2006.75},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - MGZN
JO - IEEE Annals of the History of Computing
TI - The Media are the Message: 'The Influencers'
IS - 4
SN - 1058-6180
SP74
EP79
EPD - 74-79
A1 - Ed Bride,
PY - 2006
KW - software
KW - PC software
KW - personal computers
KW - software reviews
KW - trade shows
KW - industry analysts
KW - Computerworld
KW - Software Magazine
VL - 28
JA - IEEE Annals of the History of Computing
ER -
 
The author reflects on the impact of media and other opinion leaders in the 1970s and early 1980s on the emerging software industry: The fortunes of companies in the nascent personal computer market rose or fell, depending on what these opinion magnates said, wrote, or did (or did not).
Index Terms:
software, PC software, personal computers, software reviews, trade shows, industry analysts, Computerworld, Software Magazine
Citation:
Ed Bride, "The Media are the Message: 'The Influencers'," IEEE Annals of the History of Computing, vol. 28, no. 4, pp. 74-79, Oct.-Dec. 2006, doi:10.1109/MAHC.2006.75
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