Recommendation technology is creating new e-commerce revenue opportunities and increasing both customer retention and the number of shoppers who become buyers.
Index Terms:
Recommendation technology, E-commerce
Citation:
Neal Leavitt, "Recommendation Technology: Will It Boost E-Commerce?," Computer, vol. 39, no. 5, pp. 13-16, May 2006, doi:10.1109/MC.2006.176