These Are Not Your Father's Widgets

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http://doi.ieeecomputersociety.org/10.1109/MC.2007.256

July 2007 (vol. 40 no. 7) pp. 10-13

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	ASCII Text	x
	George Lawton, "These Are Not Your Father's Widgets," Computer, vol. 40, no. 7, pp. 10-13, July, 2007.

	BibTex	x
	@article{ 10.1109/MC.2007.256, author = {George Lawton}, title = {These Are Not Your Father's Widgets}, journal ={Computer}, volume = {40}, number = {7}, issn = {0018-9162}, year = {2007}, pages = {10-13}, doi = {http://doi.ieeecomputersociety.org/10.1109/MC.2007.256}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, }

	RefWorks Procite/RefMan/Endnote	x
	TY - MGZN JO - Computer TI - These Are Not Your Father's Widgets IS - 7 SN - 0018-9162 SP10 EP13 EPD - 10-13 A1 - George Lawton, PY - 2007 KW - widgets KW - Internet advertising VL - 40 JA - Computer ER -

George Lawton

The Internet advertising community is trying something new with an old technology: widgets—portable, lightweight Web applications that can be embedded in an HTML-based page.

Index Terms:

widgets, Internet advertising

Citation:

George Lawton, "These Are Not Your Father's Widgets," Computer, vol. 40, no. 7, pp. 10-13, July 2007, doi:10.1109/MC.2007.256

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