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Deciphering Trends in Mobile Search
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MC.2007.270August 2007 (vol. 40 no. 8) pp. 58-62
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Maryam Kamvar, Shumeet Baluja, "Deciphering Trends in Mobile Search," Computer, vol. 40, no. 8, pp. 58-62, August, 2007.
 
 
BibTex
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@article{ 10.1109/MC.2007.270,
author = {Maryam Kamvar and Shumeet Baluja},
title = {Deciphering Trends in Mobile Search},
journal ={Computer},
volume = {40},
number = {8},
issn = {0018-9162},
year = {2007},
pages = {58-62},
doi = {http://doi.ieeecomputersociety.org/10.1109/MC.2007.270},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
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TY - MGZN
JO - Computer
TI - Deciphering Trends in Mobile Search
IS - 8
SN - 0018-9162
SP58
EP62
EPD - 58-62
A1 - Maryam Kamvar,
A1 - Shumeet Baluja,
PY - 2007
KW - search
KW - mobile search
VL - 40
JA - Computer
ER -
 
Maryam Kamvar, Google
Understanding mobile search needs will help improve the user experience and increase the service's usage. Analysis of search data from a large US carrier showed that cell-phone subscribers are typing longer queries in less time and clicking on more results.
Index Terms:
search, mobile search
Citation:
Maryam Kamvar, Shumeet Baluja, "Deciphering Trends in Mobile Search," Computer, vol. 40, no. 8, pp. 58-62, Aug. 2007, doi:10.1109/MC.2007.270
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