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Context-Aware Information Provision to the Mobile Phone Standby Screen
Nara, Japan May 10-May 12
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MDM.2006.547th International Conference on Mobil ...
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Takeshi Nakatsuru, Koji Murakami, Hiroshi Sakai, "Context-Aware Information Provision to the Mobile Phone Standby Screen," Mobile Data Management, IEEE International Conference on, pp. 43, 7th International Conference on Mobile Data Management (MDM'06), 2006.
 
 
BibTex
x
 
@article{ 10.1109/MDM.2006.54,
author = {Takeshi Nakatsuru and Koji Murakami and Hiroshi Sakai},
title = {Context-Aware Information Provision to the Mobile Phone Standby Screen},
journal ={Mobile Data Management, IEEE International Conference on},
volume = {0},
year = {2006},
issn = {1551-6245},
pages = {43},
doi = {http://doi.ieeecomputersociety.org/10.1109/MDM.2006.54},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - CONF
JO - Mobile Data Management, IEEE International Conference on
TI - Context-Aware Information Provision to the Mobile Phone Standby Screen
SN - 1551-6245
SP
EP
A1 - Takeshi Nakatsuru,
A1 - Koji Murakami,
A1 - Hiroshi Sakai,
PY - 2006
KW - null
VL - 0
JA - Mobile Data Management, IEEE International Conference on
ER -
 
Takeshi Nakatsuru, NTT Information Sharing Platform Laboratories, Japan
Koji Murakami, NTT Information Sharing Platform Laboratories, Japan
Hiroshi Sakai, NTT Information Sharing Platform Laboratories, Japan
Our context-aware information delivery system enables information to be provided directly to the standby screen of a user?s mobile phone. The information appears on the standby screen only while the user context matches the information context due to a function that continuously monitors the behavioral response to user context, time, location, and reference history.

We conducted a four-month trial of local information provision with over 800 mobile phone users participating. Approximately 30% of them.. "positively accepted" this information provision and most users actually utilized the received information. This shows that our approach is effective for mobile ad delivery.

Citation:
Takeshi Nakatsuru, Koji Murakami, Hiroshi Sakai, "Context-Aware Information Provision to the Mobile Phone Standby Screen," mdm, pp.43, 7th International Conference on Mobile Data Management (MDM'06), 2006
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