This paper discusses the rationale behind Telef?onica?s strategic decision for Enterprise Mobility Solutions and presents MorfeoMC: an open source vertical componentbased platform for rapidly developing mobile applications and services that can be used to create comprehensive and integrated mobility solutions while concealing the complexity involved in managing multiple devices. The key architectural decisions in MorfeoMC are described, and the reasoning behind their selection is presented and compared with related work. For these purposes, the paper focuses on the MorfeoMC?s Rendering Layer, and describes how it allows for the development of applications and services according to a Channel Model supported by the principles of Service Oriented Architectures (SOA). It is stressed how this approach avoids the need for duplicating the services that implement the business logic when another access channel is added, thanks to its architecture of code generators. Finally, other key elements and techniques in MorfeoMC are also discussed.