The quality of a design has a decisive impact on the quality of a software product; but due to the diversity and complexity of design properties (e.g., coupling, encapsulation), their assessment and correlation with external quality attributes (e.g., maintenance, portability) is hard. In contrast to traditional quality models that express the "goodness" of design in terms of a set of metrics, the novel Factor-Strategy model proposed by this paper, relates explicitly the quality of a design to its conformance with a set of essential principles, rules and heuristics. This model is based on a novel mechanism, called detection strategy, that raises the abstraction level in dealing with metrics, by allowing to formulate good-design rules and heuristics in a quantifiable manner, and to detect automatically deviations from these rules. This quality model provides a twofold advantage: (i) an easier construction and understanding of the model as quality is put in connection with design principles rather than "raw numbers"; and (ii) a direct identification of the real causes of quality flaws. We have validated the approach through a comparative analysis involving two versions of a industrial software system.