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Multi-level Link Structure Analysis Technqiue for Detecting Link Farm Spam Pages
Hong Kong, China December 18-December 22
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/WI-IATW.2006.952006 IEEE/WIC/ACM International Confe ...
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Tan Su Tung, Malaysia University of Science and Technology, Malaysia
Nor Adnan Yahaya, Malaysia University of Science and Technology, Malaysia
S.M.F.D. Syed Mustapha, British Telecom plc (Asian Research Centre)
Link based ranking algorithms have been adopted by most search engines in ranking the importance of web pages. As a majority of web accesses are through the use of search engines, web spammers have taken advantage of the vulnerability of link based ranking algorithms by creating many artificial references or links in order to acquire higher-than-deserved ranking in search engines? results which will generate higher traffic to their websites. Link farm spam refers to the technique used to create a network of heavy linked web pages for this purpose. In this paper, an algorithm using Multi-level Link Structure Analysis technique is proposed for detecting link farm spam pages. This algorithm is an enhancement to Seed and Parental Penalty algorithms proposed by Wu and Davison, 2005.
Citation:
Tan Su Tung, Nor Adnan Yahaya, S.M.F.D. Syed Mustapha, "Multi-level Link Structure Analysis Technqiue for Detecting Link Farm Spam Pages," wi-iatw, pp.614-617, 2006 IEEE/WIC/ACM International Conferences on Web Intelligence and Intelligent Agent Technology - Workshops, 2006
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