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Discovering and Visualizing Temporal-Based Web Access Behavior
Compi?gne University of Technology, France September 19-September 22
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/WI.2005.552005 IEEE/WIC/ACM International Confe ...
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Baoyao Zhou, Nanyang Technological University
Siu Cheung Hui, Nanyang Technological University
Alvis C. M. Fong, Nanyang Technological University
Discovering and understanding web users? surfing behavior are essential for the development of successful web monitoring and recommendation systems. In this paper, we propose a web usage mining approach for the automatic discovery and visualization of temporal-based web access behavior of individual users by mining client-side logs. The proposed approach is based on a Web Usage Lattice model which represents a hierarchy of web access activities. To describe such web access activities, we incorporate fuzzy logic to represent real-life temporal concepts such as morning, afternoon and evening, and meaningful web categories such as News, Sports and Chat. Based on the lattice, temporal and association behavior patterns can be extracted and visualized.
Citation:
Baoyao Zhou, Siu Cheung Hui, Alvis C. M. Fong, "Discovering and Visualizing Temporal-Based Web Access Behavior," wi, pp.297-300, 2005 IEEE/WIC/ACM International Conference on Web Intelligence (WI'05), 2005
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