loading...
Relevance and Impact of Tabbed Browsing Behavior on Web Usage Mining
Hong Kong, China December 18-December 22
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/WI.2006.1472006 IEEE/WIC/ACM International Confe ...
 This Article 
 
PDF
HTML
 
 Share 
   
 Bibliographic References 
   
 Add to: 
 
Digg
Furl
Spurl
Blink
Simpy
Google
Del.icio.us
Y!MyWeb
 
 Search 
   
Maximilian Viermetz, Heinrich-Heine-Universitat Dusseldorf
Carsten Stolz, Katholische Universitat Eichstatt-Ingolstadt, Germany
Vassil Gedov, Siemens Corporate Technology, Germany
Michal Skubacz, Siemens Corporate Technology, Germany
The rapid growth of the Internet has pushed the research and development of web usage mining ever more into focus. Web usage mining and its applications have become critical to the business world. These analyses rest in turn on the ability to develop a clear understanding of the actions a user has taken.

So far, the temporal order of clicks has been taken to be equal to the structural order of a session. With the advent of the newest browser generation where the use of multiple tabs has become a common feature, the above assumption does not necessarily hold any more. It is crucial to understand how the use of multiple tabs impacts on web usage mining, especially on the understanding of a session and its reconstruction.

In order to analyze this new browsing behavior, we introduce a generic browsing model extending the traditional serial or single window model to cover the use of multiple tabs. Based on this model, we present and analyze an approach to detect use of multiple tabs within sessions. The existence and increasing prominence of the use of multiple tabs is shown by this approach to be of relevance to business analysis as well as research results.

Citation:
Maximilian Viermetz, Carsten Stolz, Vassil Gedov, Michal Skubacz, "Relevance and Impact of Tabbed Browsing Behavior on Web Usage Mining," wi, pp.262-269, 2006 IEEE/WIC/ACM International Conference on Web Intelligence (WI'06), 2006
Usage of this product signifies your acceptance of the Terms of Use.


Suggestions